JORDIN
RAMIREZ

Jordin Ramirez was born and raised in Las Vegas, which probably explains a few things — the tolerance for chaos, the appetite for pressure, and the strange ability to keep showing up when most people would rather disappear.

He's been an athlete since he was 3 years old, back when most kids were still figuring out how not to fall over. Baseball came first. Then martial arts — Tae Kwon Do, Jiu-Jitsu, Muay Thai — the kind of disciplines that teach a kid early that pain is mostly just information. From 2003 to 2007, he competed with USA's Junior Olympic Tae Kwon Do team and eventually earned his 1st Degree Black Belt. Later came high school wrestling, where the lessons got simpler: you either get tougher, or you get folded.

In 2014, Jordin stepped into his first fitness competition in the NPC Teen division. What started as another test turned into a career built around physique, performance, and the uncomfortable truth that most people don't need motivation — they need a standard. He went on to become a professional natural bodybuilder, winning the 2017 Junior Mr. California and 2017 Junior Mr. America titles, with his last bodybuilding competition in 2019.

Then came powerlifting, because apparently looking the part wasn't enough. Competing in the 75kg weight class, Jordin posted elite-level numbers: a 230kg squat, 160kg bench press, and 250kg deadlift. His last powerlifting competition was in 2020, but the mentality never left. Heavy weight has a way of telling you exactly who you are.

For 12 years, Jordin has worked as a personal trainer and coach, helping more than 1,000 people rebuild their bodies, their habits, and, in some cases, their entire relationship with themselves. From 2020 to 2025, he owned and operated perFIcT Gym in Las Vegas — five years of coaching real people in the real world, where excuses die under fluorescent lights and iron doesn't care how your day went.

Now, he runs two brands. Protocol Athlete is 1-on-1 online coaching for men who used to be athletic and are done accepting "used to be" as a personality trait. BODIED is the other side of the empire — a women's online fitness brand built around four training programs, wrapped in monochrome, luxury, and zero pastel apologies.

Jordin's work sits somewhere between discipline and rebellion. Between the athlete you were, the body you want, and the version of yourself you keep pretending you're too busy to become.